Klook, a global booking platform for accommodations, transportation, and activities, has unveiled its analysis of overseas travel trends for the upcoming Lunar New Year holiday. The results, released on February 10, show Japan maintaining its strong appeal while interest in China has skyrocketed.
Klook’s data reveals a 20% surge in traffic for international travel products compared to last year’s holiday season. Japan tops the list of most sought-after destinations, followed by Vietnam, Taiwan, Hong Kong, China, Indonesia, and Singapore.
China experienced the most dramatic increase, with an 83% jump in travel product traffic compared to last year’s Lunar New Year. Italy (79%), Spain (51%), Japan (41%), and Vietnam (35%) also saw significant growth, indicating a shift towards Chinese and European destinations while Japan remains a perennial favorite.
Breaking down the product categories, hotel bookings are the clear winner with a staggering 101% year-over-year increase in traffic. Tour packages and transportation options also saw healthy growth at 31% and 11% respectively, showcasing a continued interest in diverse travel experiences and Klook’s expanding hotel offerings.
Theme parks are stealing the show this holiday season, with Universal Studios Japan and Hollywood, along with Disneyland resorts in Tokyo, Hong Kong, Shanghai, Los Angeles, and Paris topping the list of must-visit attractions. Transportation favorites include Japan’s speedy Shinkansen and European rail passes for those looking to country-hop in style.
For the adventure seekers, day trips to Mount Fuji, tours of Thailand’s stunning Similan Islands, and sunrise excursions in Vietnam’s Nha Trang are hot tickets. Culture vultures are eyeing half-day tours of Gaudí’s masterpieces in Barcelona and the Vatican’s treasures in Rome.
To celebrate the Lunar New Year, Klook is rolling out a “Short-Distance Travel Sale” until February 28, featuring deals for Japan, Hong Kong, Taiwan, China, Vietnam, Thailand, and Singapore.
Joon-ho Lee, Klook’s Korea branch manager, dishes on the trends: “This Lunar New Year, we’re seeing steady interest in Japan, but China is the real rising star. Klook is all about giving our travelers the best bang for their buck, offering sweet deals on everything from getting around to where to crash and what to do.”
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