20 New Hybrid Stores in 2023: Hyungji Group’s Bold Move to Capture the Senior Fashion Market

Fashion group Hyungji is ramping up its efforts to capture the senior fashion market by expanding its multi-brand stores and boosting product appeal.

On the 10th, Hyungji unveiled plans to launch about 20 new large-scale multi-brand stores in prime locations across the country this year. This move builds on the success of their multi-store model introduced last year. The strategy? To cultivate these stores as regional powerhouses and grab a bigger slice of the market pie.

Take the ‘Crocodile Lady and Castelbajac Dongdaejun Store,’ which swung open its doors last October. It’s a perfect example of this approach in action. By cleverly mixing women’s fashion with sporty goods, they’ve widened their customer base to include both gals and guys. Since its grand opening, it’s on track to become a retail heavyweight, with expected annual sales hitting a cool 1 billion KRW (750,000 USD).

But Hyungji isn’t stopping there. They’re planning to take their multi-store concept to the next level, going beyond just clothing brands to include accessory labels like Hyungji Esquire. Talk about one-stop shopping!

When it comes to their product game plan, Hyungji is totally on-trend. With climate change blurring the lines between seasons, they’re beefing up their ‘three-season basic items’ collection. Plus, they’re expanding their range of fragranced and eco-friendly products. Because who doesn’t want to look good and smell great while saving the planet?
And let’s not forget about their target audience – the savvy seniors. Hyungji is keeping their ‘New Senior Research Institute’ up and running, making sure they’re always in tune with what their mature customers want. It’s all about staying relevant in the ever-changing world of fashion, darlings!