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Unlock Up to 42% Off: Black Barley Live Commerce Event for Lunar New Year!

Daniel Kim Views  

Heineken Jinro Beverage Teams Up with 11th Street for ‘Black Barley’ Live Shopping Event (Image: Heineken Jinro)

    Heineken Jinro Beverage, led by CEO Baek Seung-hyuk, announced on February 10th that they\'re launching a \'Black Barley\' live shopping event in partnership with 11th Street to celebrate Lunar New Year, one of Korea\'s biggest holidays.
  Heineken Jinro Beverage, led by CEO Baek Seung-hyuk, announced on February 10th that they’re launching a ‘Black Barley’ live shopping event in partnership with 11th Street to celebrate Lunar New Year, one of Korea’s biggest holidays.

This live shopping experience is designed with holiday indulgence in mind. After all, who hasn’t felt a little sluggish after too much festive feasting? The event aims to introduce Black Barley as the perfect companion to traditional holiday meals through an interactive, real-time showcase.

Mark your calendars for February 11th at 7 PM, when the hour-long broadcast kicks off as part of 11th Street’s ‘Monthly 11th Day’ shopping extravaganza. Shoppers can snag up to 42% off on seven star products from the Black Barley line, including Black Barley Original, Black Barley Nurungji, and Black Barley Light. Can’t tune in live? No worries! The deals continue with up to 38% off for the rest of the day. Plus, thanks to 11th Street’s speedy ‘Shooting Delivery’ service, most customers can expect their goodies to arrive the very next day.

But wait, there’s more! The first 160 customers to show proof of purchase can win some seriously cool prizes. We’re talking a box of Heineken Zero 0.00 (24 cans), a box of Jinro Tonic Water Tomato (24 bottles), or a 5,000 KRW (about 3.75 USD) Shinsegae gift card. Talk about a win-win!

So, what’s the buzz about Black Barley? This unique tea is crafted from locally-sourced black barley, packed with anthocyanins, fiber, and beta-glucan. It’s the perfect way to stay hydrated without the annoying side effects of diuretics. Its nutty flavor and smooth finish make it a great match for holiday favorites like savory pancakes, Korean BBQ, and stir-fried glass noodles. And the best part? It’s low in sugar, calories, and caffeine, so everyone from grandma to the kids can enjoy it guilt-free before or after meals.

A spokesperson for Heineken Jinro Beverage dished, “With more people focusing on healthy eating during the holidays, we wanted to showcase Black Barley as the ultimate festive beverage. It’s the perfect way to indulge without worrying about sugar, calories, or caffeine. We’re committed to connecting with our customers through fun events like this live shopping experience, and we’ll keep finding creative ways to share the awesomeness of our drinks!”

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Daniel Kim
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