Hite Jinro Beverage has announced an exciting live commerce event for their ‘Black Barley’ drink, partnering with 11st for the Lunar New Year celebrations.
This innovative shopping experience is designed to help consumers who often feel uncomfortable after indulging in rich holiday meals.
The event aims to showcase Black Barley’s perfect pairing with traditional holiday dishes, offering viewers an interactive and immersive shopping experience.
Set your alarms for February 11th at 7 PM, when the hour-long broadcast kicks off as part of 11st’s ‘Monthly 11th Day’ shopping extravaganza.
Shoppers can snag amazing deals with up to 42% off on seven Black Barley products, including fan favorites like Black Barley Original, Black Barley Nurungji, and Black Barley Light. Don’t worry if you miss the live event – you can still enjoy discounts up to 38% for the rest of the day!
Thanks to 11st’s speedy ‘Shooting Delivery’ service, most customers can expect their purchases to arrive the very next day.
But wait, there’s more! Hite Jinro Beverage is treating 160 lucky customers who prove their purchase to a special gift pack, including a box of Hite Zero 0.00, a box of Jinro Tonic Water Tomato, and a 5,000 KRW (about 3.75 USD) gift card.
Black Barley isn’t your average drink – it’s packed with anthocyanins, fiber, and beta-glucan from locally sourced black barley. It’s the perfect way to stay hydrated without the unwanted diuretic effects.
Its nutty flavor and smooth finish complement holiday favorites like savory pancakes, Korean BBQ, and stir-fried glass noodles. Plus, with its low sugar, calorie, and caffeine content, it’s a guilt-free choice for all ages, any time of day.
A spokesperson for Hite Jinro Beverage shared, “We’ve noticed a growing interest in mindful eating during the holiday season. That’s why we’ve organized this live commerce event to introduce Black Barley as the ultimate holiday beverage – it’s the perfect companion to your festive meals without the extra sugar, calories, or caffeine.”
They added, “We’re committed to connecting with our customers through various channels like live commerce, continuously showcasing the benefits of our refreshing beverages.”
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