Discover the New S/S Collection: Shinsagae Men’s Collection Aims for 10 Billion Won Revenue!

Shinsegae Live Shopping is set to launch its spring/summer collection for the Shinsegae Men’s Collection brand on March 7th, aiming to boost the line to a 10 billion KRW (7.5 million USD) annual sales powerhouse. Launched last fall, Shinsegae Men’s Collection is a collab between Shinsegae Live Shopping, Shinsegae Department Store, and Shinsegae International. This business-casual brand is all about getting back to basics, using top-notch fabrics and unique patterns to nail that sweet spot between practicality and quality. The brand’s debut was a smash hit, raking in about 3 billion KRW (2.25 million USD) from just four items. It’s clear that TV shoppers were hungry for some serious men’s fashion, and Shinsegae delivered. Now, they’re stepping up their game for spring and summer, dropping new items every few weeks to capture the hearts (and wallets) of middle-aged men everywhere. This season’s star is the new ‘The Weeknd’ line, designed to be your go-to for everything from office days to weekend adventures. First up: a two-piece Lycra tailored denim set that screams versatility. They’re also rolling out a suede Harrington jacket that’ll play nice with everything in your closet. The ‘The Weeknd’ line is all about range, offering everything from casual denim and knits to sleek business-casual pieces. It’s perfect for the guy who usually rocks a suit but wants to shake things up a bit. “Shinsegae Men’s Collection is the result of pooling all of Shinsegae’s expertise into one killer men’s brand,” says Kang Seong-jun, senior director at Shinsegae Live Shopping. “We’re laser-focused on what middle-aged men want and need, and we’re committed to delivering clothes that are both comfy and classy.”