B.READY Unveils New Models: Why Song Seung-il and Lim Soo-bin are the Face of Men’s Beauty in 2026
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[Sports Seoul | Reporter Cho Sun-woo] Amorepacific’s men’s cosmetics line B.READY announced on the 16th that it has tapped Single’s Inferno Season 5 stars Song Seung-il and Lim Su-bin as its brand ambassadors.
The company says the pair’s effortless, on-trend appeal aligns perfectly with the brand’s image. On the show, both captured attention with fresh, clean styles that resonated with viewers.
Together, they’ll front a campaign centered on “subtle men’s beauty,” showcasing a range of products. Content highlighting B.READY’s key items — including the Oil Cap All-in-One Lotion and the Vitality Lip Balm — will be released across the brand’s social channels.
A B.READY representative said the brand plans to continue producing approachable, low-pressure content that encourages men to start simple self-care routines. blessoo@sportsseoul.com
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