How GS Shop’s BUNTRÄU Collection Achieved 126% Sales Rate in Just 39 Minutes!

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GS Shop is rolling out the spring–summer (SS) collection from its in-house label, BUNTRÄU.

The SS drop leans into a “performance workwear” concept, emphasizing functionality and freedom of movement.

BUNTRÄU debuted last year with an “urban athleisure” identity centered on comfort.

This season the brand broadened its offerings to reflect the trend of blurring the line between officewear and everyday looks, creating pieces that work across different parts of your day.

For the first time among GS Shop’s private labels, BUNTRÄU launched a full men’s line this season, adding seven new men’s items. An AI model stars in the men’s lookbook to vividly showcase the fabrics’ stretch and range of motion.

The SS collection premiered on GS Shop TV on the 10th. Within 39 minutes of the first broadcast, orders totaled ₩530,000,000 (about $397,500). Standouts like the “Bel Air Multi Pants” and the “Flexura Active Shirt” each sold more than 15,000 units, achieving 126% of their sales targets.

The “Bel Air Multi Pants” feature a double-sided peach finish that makes them suitable for both everyday wear and workouts. During the fall–winter season, that style accumulated ₩850,000,000 (about $637,500) in orders.

GS Shop reissued the pants this season with an improved fit and length — all 6,000 units prepared for the first broadcast sold out.

On the 18th at 9:45 PM, GS Shop will present the A-Skin short-sleeve knit, Flexura jacket and pants, GlideFlex pants, and Capri pants.

BUNTRÄU operates multiple material lines tailored to specific functional properties, including high-elasticity “GlideFlex,” the woven-structure “Flexura,” and the double-sided micro-brushed “Bel Air.”