Discover the New Spring Suit Line from Giraud: Premium Wool and Italian Fabrics Revealed!

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Shinsegae Live Shopping announced on March 17 that it will debut French designer brand Giraroche’s new spring suit collection, with the first live broadcast airing at 10:30 p.m. on March 18. The line blends classic elegance with a lightweight, easy-to-wear feel.

Giraroche, founded in Paris in 1956, is celebrated for its restrained silhouettes and meticulous tailoring. Last year, Shinsegae Live Shopping secured the domestic menswear license and launched the brand exclusively in Korea.

The premium suits are crafted from 100% wool using Italian Dinofilate fabric, giving them a natural sheen and a luxuriously soft hand. Shinsegae Live Shopping broadened the offering with shirts, vests, and spring coats—highlighted by a 100% cotton shirt, a vest in the same fabric, and a trench coat to complete polished looks.

This year, Giraroche plans to expand its lineup to include knits, jackets, and everyday suiting, and to increase its spring–summer inventory. As it pushes deeper into premium fashion, Shinsegae Live Shopping set Giraroche’s sales target at 7 billion KRW (about 5.25 million USD), roughly seven times last year’s figure.

Kwon Seok-hong, head of Shinsegae Live Shopping’s brand fashion team, said, “We aim to raise satisfaction among customers seeking distinctive, high-end menswear.”

Hee-seok Yoon pioneer@etnews.com