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Chicken franchise Genesis BBQ is trending online after teasing a chimaek (chicken + beer) event with Kim Seon-tae — the viral figure known as “Chungju Man.”
BBQ recently posted on its official Threads account: “Want to do chimaek with Kim Seon-tae and BBQ? Follow us and drop a comment.”
The thread blew up, drawing more than 400 comments. Fans flooded the replies with creative ideas — one offered to make commemorative artwork to hand out at the event, while another said they’d join a character-parody performance. The excitement was palpable.
Many said they’d decide based on where the event is held, with several adding they’d come if it was near their neighborhood. Others chimed in with playful takes, like “I’ll turn the chicken into a burger.”
BBQ confirmed it shot a collaboration with Kim Seon-tae at its Munjeong-dong headquarters in Songpa-gu, Seoul, on March 20.
The brand teased the partnership with a post that read, “Something big is coming! BTS, BBQ, Kim Seon-tae — let’s go!” It also shared an image stating, “We welcome Mr. Kim Seon-tae’s visit to the company. March 20, 2026 — Genesis BBQ Group employees.”
Earlier, BBQ had already flagged its interest in a collab by commenting on Kim Seon-tae’s first YouTube video: “We’ll line up first. Can we send money? We’ll release Kim Seon-tae chicken.”
Kim first rose to fame as Chungju City’s public relations officer, gaining nationwide attention for his quirky, standout approach to YouTube. He has since left public office, launched a personal channel, and begun posting regularly.
His personal channel took off quickly. A Woori Bank video, released as his first sponsored piece, drew 3.94 million views in a single day. With just five videos so far, he has already amassed 1.55 million subscribers.
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