Spring Style Guide: How ODV and JCgram Are Transforming Women’s Fashion for Ages 40-70!

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ShoppingNT, the T-commerce channel of TRN — the media arm of Taekwang Group — announced on March 25 that it will launch a spring fashion collection called “Moms’ Spring Breeze,” aimed at middle-aged and older women.

First up, ShoppingNT’s private label ODV is sharpening its spring focus on women’s blouses and pants.

The standout item is a set of four Cool Shabet blouses scheduled to debut on March 28. These pieces combine metallic jacquard with a mixed-material design for a luxe feel and modern accents. A jersey-spandex back panel adds stretch for easier movement and improved comfort, the company said.

ODV will roll out pants next in phases. In April, the line will include Cool Pants and barrel-fit styles — the barrel fit creates a naturally voluminous silhouette that helps conceal areas while offering styling flexibility. In May, ODV plans to add rayon pants to extend the collection into the summer season.

ShoppingNT will also present everyday, comfort-forward pieces under another private label, Velitz. The brand proposes lifestyle wear including functional pants and T-shirts, training sets, and pajama sets.

Velitz highlights Cool Pants, functional performance pants, and technical T-shirts designed for mobility and all-day comfort. The lineup also includes lounge-ready training and pajama sets so customers can mix pieces from errands to relaxation at home. Summer-friendly options like rayon and Tencel pants are part of the seasonal assortment.

ShoppingNT will introduce a new women’s label called JC Gram. Positioned as a contemporary brand for women in their 40s through 70s, JC Gram aims to offer practical, versatile pieces at accessible price points.

Ji-hyun An, head of Product Division 1 at ShoppingNT, said, “We curated this spring lineup with middle-aged women in mind, balancing style and practicality for a season when activity picks up. We’ll continue expanding customers’ fashion choices with a variety of brands and products.”

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