Discover rom&nd’s Juicy Flash Lip Oil: The Ultimate Lip Makeup Revolution of 2026

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[iNews24 Reporter Seo Byung-gi]

rom&nd, the global color cosmetics brand from iFamilySC Co., Ltd. (114840), has just launched its first-ever lip oil, Juicy Flash Lip Oil—an exciting expansion of the brand’s lip makeup lineup.

The launch marks the second collaboration between rom&nd and ILLIT’s Wonhee. A global face for the brand and a devoted beauty enthusiast, Wonhee has long been a rom&nd fan. She tested the product herself and helped select the shades, and she’ll be front and center showcasing the line’s signature oil glow.

This is rom&nd’s first new lip category in about a year, aiming to offer a level of shine and texture that goes beyond traditional tints and glosses. The formula creates an \”oil glow\” that fans say looks like a flash of light across the lips—delivering an intense, hard-to-replicate shine without the stickiness—and the refreshed packaging sets it apart from the existing lip range.

Juicy Flash Lip Oil applies thinly and evenly, stays in place without running, and builds a reflective, transparent gloss. It minimizes tackiness and excess shine while feeling lightweight and comfortable, and it adds a natural-looking, dimensional plump to the lips.

The collection includes nine shades, from sheer, translucent hues to vivid statement colors. Among them, ILLIT’s Wonhee personally tested and chose Pomelo Light and Grape Fig as the standout shades.

A rom&nd representative said, \”This is rom&nd’s first lip oil, and—true to our slogan of catering to every taste—it meaningfully expands consumers’ range of experiences.\” They added, \”We plan to continue growing the line with more textures and color options.\”