Why Chae Jung-won is the Ultimate Fashion Icon for 2026: Insights from Maison Kitsuné’s Baby Fox Campaign

Translation resultActor Cha Jung-won keeps proving she’s a bona fide style icon.

On the 10th, Maison Kitsuné announced it had named Cha Jung-won the muse for its Baby Fox 2026 Spring/Summer campaign.

Long considered a must-emulate style figure, Cha reinforced her influence through the collaboration with Maison Kitsuné. The brand noted that Cha—known for minimal looks and polished, refined styling—already embodies the sensibility Baby Fox aims for in her everyday outfits. They highlighted the delicate femininity that emerges from restrained silhouettes and praised her quiet, soft aesthetic, signaling high expectations for this partnership.

For the campaign, the Baby Fox collection Cha models strikes a smart balance between restraint and wit, thanks to meticulously designed logo details. It’s built for repeatable, everyday styling and designed to deliver instant confidence and charm the moment you put it on. Because the brand’s direction aligns so naturally with Cha’s personal style, the Maison Kitsuné campaign feels authentic and persuasive.

Cha debuted in the 2012 film Horror Stories and has since appeared in a range of dramas, including Yoo-Byeol-Na! Moon Chef, Special Labor Supervisor Jo Jang-poong, Lawless Lawyer, and She Was Pretty. She solidified her signature look while hosting FashionN’s Follow Me and has become a consistent favorite in the fashion and beauty worlds, earning her status as a go-to style icon.

Cha will return to viewers in May as part of tvN’s new variety show Kill It: Style Creator War. The survival-format series aims to discover the next generation of fashion icons, pitting creators with unique voices and influence against each other. Cha joins as a mentor and will guide the competition with her keen eye and industry know-how.