New York luxury label Coach has opened a pop-up called the Coach Tabby Shop on the first-floor open stage at the Central City plaza inside Shinsegae Department Store in Seoul’s Gangnam district. Centered on the brand’s iconic Tabby bag, the pop-up introduces Coach’s 2025 spring collection and offers visitors a fresh, tactile way to experience the label.
The Tabby Shop runs through March 3 and brings together a range of new pieces, including the chain-strap Tabby bag. The space leans into Coach’s signature tan to create a warm, inviting vibe and even features an oversized Tabby silhouette as a sculptural centerpiece—perfect for photos and eye-catching retail theater.
At the pop-up, visitors can try Coach Create, the brand’s signature customization program.
The bespoke service lets customers personalize leather goods with stamps, monograms, and souvenir pins—small details that make each piece unmistakably theirs.
To celebrate the opening on February 21, members of K-pop groups TREASURE (Jihoon, Yoshi, and Doyoung) and IVE (Liz and Leeseo) visited the store. They explored the 2025 spring pieces and enjoyed the collection’s thoughtful design and styling.
Founded in New York in 1941, Coach is a global fashion house celebrated for its craftsmanship and an increasing focus on sustainability. The pop-up offers a close-up look at the brand’s heritage and the fresh season pieces—perfect for anyone who loves modern luxury with a personal touch.
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