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B.I Returns with ‘FEEL IT’: What to Expect from His New R&B Pop Single

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[EPN Enpinow reporter Go Nari] Rain is set to resume musical activities with the new single ‘FEEL IT (It’s You).’

Rain’s agency, Rain Company, said on the 20th that he will return with ‘FEEL IT (It’s You),’ scheduled for release on May 11. Unlike the intense character he portrayed in the Netflix original series ‘The Hounds 2,’ the new track leans toward a more relaxed, easygoing mood.

‘FEEL IT’ is an R&B-pop song that departs from the performance-driven material Rain has been known for. Instead of his usual high-energy stage persona, the track highlights everyday sensibilities and a low-pressure vibe. Restrained vocals and polished rhythms favor quiet, relatable moments over spectacle.

The \”you\” in the lyrics doesn’t point to a specific person; it represents any ordinary preference or small pleasure that brightens the singer’s day. The recurring message—\”Feel It\”—encourages listeners to fully experience each passing sensation.

\”Rather than the perfectionism of the past, I wanted to loosen up and make music people can enjoy without pressure,\” Rain said. \”I hope it becomes a light soundtrack for commutes, drives and time outdoors.\”

Alongside the new release, Rain will ramp up activities as a singer. He is slated to appear on the tribute stage at the 2026 WeverseCon festival in June, and he is preparing a major solo concert for the second half of the year. The combination of new recordings and live performances is expected to reaffirm his distinctive presence.

‘FEEL IT (It’s You)’ will be available on major online music platforms starting May 11.

Photo: Rain Company

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