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[Sports Seoul | Reporter Wi Su-jeong] Global luxury beauty brand Sulwhasoo has launched a wellness campaign called Yunbit Stroll in Seoul’s Bukchon neighborhood.
The campaign runs April 18–May 3 and features a self-guided walking program that links Bukchon’s cultural spots — exhibition spaces, cafés, restaurants, bookstores and meditation studios. Participants can visit venues in any order and move through the neighborhood at their own pace.
Built around six wellness themes — including art, gastronomy, reading and meditation — Yunbit Stroll explores balance and recovery in everyday life. Sulwhasoo designed the route to connect Bukchon’s traditional character with the brand’s wellness ethos, inviting visitors to rest and find inspiration.
The walk culminates at the Bukchon Sulwhasoo House, where visitors can experience the brand’s emphasis on inner and outer balance and the meaning of “Yunbit.” Bringing the leaflet available at participating spaces qualifies visitors for a commemorative wellness gift. Sulwhasoo is also holding a lucky draw of its products for participants who join the social-media check-in event.
A Sulwhasoo representative said, “We hope people step away from their busy routines, stroll through Bukchon and take time for self-reflection. Through this campaign, we aim to offer a distinctive experience that helps restore balance to body and mind.” wsj0114@sportsseoul.com
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