Eyewear boutique Collect is turning heads with Brand Day events at two Shinsegae Department Store locations, spotlighting the latest from Belgian eyewear label Theo.
The first pop-up runs from the 24th through the 26th at the Heritage Collect shop in Shinsegae’s flagship store. The event returns May 15–17 at the Collect boutique in Shinsegae Gangnam.
On display will be Theo’s new 2026 models and the season’s standout collection pieces. The shop’s curated setups are styled to highlight each frame’s character and design details.
Shoppers can try on frames in person and browse detailed product information. During the event, customers who purchase Theo pieces will be eligible for special perks and benefits.
Theo was founded in 1988 in Antwerp, Belgium, by opticians Wim Somers and Patrick Hooft. The brand has built its signature around bold color pairings and architectural, structure-driven designs.
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