Translation result
Foreign visitors to the National Museum of Korea showed a clear preference for coffees and desserts that highlight Korean flavors.
On April 24, Ediya Coffee said that analysis of payment data from April 1–23 across the museum’s five stores showed that one in every six customers was a foreign visitor.
The top drink among foreign customers was the \”National Museum Signature Latte.\” While local customers most often chose Americanos, visitors from abroad gravitated toward the museum-exclusive menu items.
Made with black sesame—a staple ingredient in Korean cuisine—and finished with a savory cream, the latte blends familiar coffee notes with a distinctly Korean twist. Ediya Coffee says its popularity stems from offering a gentle introduction to local flavors without overwhelming guests with unfamiliar tastes.
After the signature latte, foreign customers’ preferred drinks ranked as follows: Americano, café latte, espresso, and cappuccino.
Korean-style desserts were strong sellers as well. A traditional tea-and-sweets set and black sesame steamed rice cakes ranked sixth and seventh overall, and honey-filled hotteok and bungeoppang (fish-shaped pastries) also recorded high sales.
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