Discover the First Pop-Up Store of K-Fashion Brand emis at Lotte Department Store – Exclusive Offers Await!

Lotte Department Store’s flagship is hosting K-fashion lifestyle brand ’emis’ for its first domestic pop-up on the 9th-floor K-Fashion specialty hall, Kinetic Ground, running through the 25th.

Known for its eye-catching logo and trend-forward designs, emis has become a favorite among shoppers both in Korea and abroad.

Given Kinetic Ground’s high number of international visitors, the pop-up spotlights emis’ signature logo caps alongside other bestsellers. The merchandise mix is roughly 60% hats, 20% bags, and 20% apparel.

The pop-up will exclusively presell emis’ new IP character keyring set called ‘Misugi’ and will debut a pop-up–exclusive heart T-shirt. To get summer-ready, five swim styles will also be available at the pop-up at a 20% discount.

Promotions are available during the event: shoppers who spend ₩120,000 (about $90) or more in a single day will receive a free eco bag while supplies last. Starting on the 15th, purchases of ₩200,000 (about $150) or more will also include a complimentary parasol.

Also on offer, fashion lifestyle brand MyShell unveiled the ‘Oh Ha-young Collaboration Collection’ on the 7th. Oh Ha-young of girl group Apink, who also creates soccer content on YouTube, contributed to the collection based on her interest in sports.

Under the ‘FIELD TO EVERYDAY’ concept, the collection blends athletic and everyday styles. It includes backpacks, shoulder bags, crossbody bags, and totes that combine practicality and durability, designed to hold both workout gear and everyday essentials.

Notably, Lotte World Mall in Jamsil is operating a ‘Special Popup Zone’ on the 2nd floor through the 25th. The zone will offer a limited ‘Silver Limited Tote Bag’ inspired by a soccer ball and will include ‘Oh Ha-young’ signed goods as a gift with collection purchases.

Photo: Lotte Department Store