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[Digital Today AI Reporter] YouTube said monthly viewing time for Shorts — its mobile-optimized short-form format — has topped 2 billion hours, underscoring a rapid shift in viewing habits toward living-room platforms.
On the 14th (local time), TechCrunch reported that YouTube identified the living-room TV as its fastest-growing screen. The company says viewers are increasingly watching long-form videos, podcasts and Shorts on large displays.
To match that trend, Google TV added a \”Short videos for you\” section to its feed to boost watch time. YouTube has also optimized the TV experience to show a comments pane alongside vertical videos, making fuller use of the wider screen.
The growth on living-room screens has moved beyond simple clips into audio formats like podcasts. Podcast viewing on YouTube TV rose from an average of 400 million hours per month in 2024 to 700 million in 2025, suggesting podcasts are taking on the role of modern daytime talk shows. In the U.S., viewers now spend more than 200 million hours a day watching YouTube from their living rooms.
Platforms are racing to stake out this market. Netflix struck exclusive video-podcast deals with studios including iHeartMedia, Barstool Sports and Spotify, sharply increasing its investment in video-based audio. YouTube has adjusted its algorithms to prioritize Shorts in TV search results, surfacing short videos even when users aren’t explicitly looking for them as it defends its living-room share.
YouTube says tailoring the Shorts experience for living-room viewing will deepen immersion for fans and give creators a new stage to reach global audiences and grow their businesses. As short-form content and podcasts—once treated as mobile-only—arrive on large living-room TVs, media consumption looks set to become even more centered on the home.{vi19}
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