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K-Pop’s Newest Green Movement: Why Fans Must Pledge to Attend This Concert

Daniel Kim Views  

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The Seasons will stage its first outdoor studio recording since the show debuted, using music and conversation to spotlight the \”environment\” agenda that has become central to the K-pop entertainment industry.

On the 28th, the producers of The Seasons – Song Si‑kyung’s Eardrum Boyfriend announced they will record a special episode at the multipurpose field of Jamwon Hangang Park in Seoul on June 5, in observance of Environment Day.

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‘The Seasons – Song Si‑kyung’s Eardrum Boyfriend.’ Photo = KBS2

The special was produced in partnership with South Korea’s Ministry of Climate, Energy and Environment to encourage public solidarity and action against the climate crisis.

In recent years, not only major corporations but the entire entertainment sector has stepped up attention to ESG (environment, social, governance) principles, with growing public demand that the industry address environmental issues.

By aligning the broadcast with the \”2026 Environment Day Commemoration Ceremony and Republic of Korea Climate Action Kickoff\” scheduled that day, the special symbolically shows how the broadcasting and entertainment sectors are falling in step with the broader movement.

Notably, rather than staging a conventional, performance-centered show like Music Bank or Open Concert, The Seasons — a music talk show that prioritizes dialogue between artists and audiences — is taking the lead.

Producers say the event will be more than a celebratory concert; they intend to use music and sustained conversation in a natural setting to make environmental issues feel immediate and actionable.

To reinforce that purpose, the audience application process now requires a practical commitment.

Prospective attendees must visit the Carbon Neutral Practice portal and complete a pledge called the \”10 Major Climate Actions.\” Viewing passes will be awarded only to applicants who submit proof of their pledge and can commit to attending the full day’s program.

Observers are watching to see whether The Seasons’ move from an indoor studio to an open, natural stage will create new resonance—both musically and in how audiences engage with environmental issues.

M.J., News Culture — mj94070777@nc.press

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