Translation result
[NewsCulture reporter Dongseon Park] BTS, whose ‘Arirang’ ignited a global fervor among fans, will deepen its emotional bond with audiences worldwide by transforming urban spaces with the group’s artistic vision.
On the 20th, BigHit Music announced via the global fan platform Weverse that it will bring the \”BTS THE CITY ARIRANG\” project to Las Vegas in May and to Busan, South Korea, in June.
The City is HYBE’s proprietary business model that ties a concert IP to a city’s infrastructure — from hotels and restaurants to retail and tourism — creating a unified brand experience for fans. BTS served as the project’s first act in 2022.
The Las Vegas and Busan editions of The City Arirang extend the initiative that began in Seoul when the group released its fifth studio album, Arirang, on the 20th of last month.
Both host cities carry significant symbolic weight. Las Vegas served as the global launchpad for The City in 2022, while Busan retained its prominence after hosting \”Yet To Come in Busan\” shortly before the members began their military service.
Staged under BTS’s name for the first time in about four years, the project consolidates HYBE’s refined operational know‑how—honed through work with labelmates like SEVENTEEN—and the demonstrated pull of the Arirang IP. Company officials say it could generate the largest economic ripple effect in the initiative’s history.
According to the schedule, the Las Vegas leg runs May 20–31 and will center on the city’s Strip, featuring IP‑themed hotel rooms and after‑parties. From June 5–21, the project moves to Busan, where organizers aim to transform the entire city into a sprawling cultural hub.
Industry watchers will be watching to see what emotional response this \”The City\” — the group’s first in four years to fill urban spaces with BTS’s art — elicits from global fans and how effectively it can advance a sustainable growth model for the fandom economy.
NewsCulture reporter Dongseon Park dspark@nc.press
Most Commented