BTS Shines in New York: How Modern Hanbok Accessories from Leesle Are Taking the Fashion World by Storm

After an ARIANG comeback live showcase in Korea,

they went on to top Netflix viewership in 75 countries.

On the U.S. music streaming platform Spotify,

they held the No. 1 spot for three consecutive weeks,

BTS then departed for the United States

and delivered another striking performance.

After three straight weeks at No. 1 on Spotify,

they also topped Japan’s Oricon chart,

once again proving their global dominance.

The group showcased the worldwide reach of K-pop idols.

This time, too, they rallied New York fans,

and, as much as their music,

their Western-mood street fashion drew just as much attention.

At the Gwanghwamun comeback live,

Korea’s first-generation designer label Songzio

drew on Joseon-era hanbok and historical armor

to create costumes that sparked conversation,

driving renewed interest in the brand.

What caught people’s attention that day was the accessories each BTS member

paired with their outfits—

not mere keyrings or charms,

but traditional Korean norigae-style ornaments,

which sparked widespread interest.

People often perceive hanbok and traditional ornaments

as items for special occasions rather than everyday fashion,

and sometimes even liken them to costume-like dress,

but designers like Songzio are changing that by

incorporating hanbok elements into contemporary garments,

and modernizing accessories so they pair effortlessly with existing wardrobes.

Those thoughtful pairings show that hanbok

can be fashionable and commercially competitive,

proving its place in modern fashion.

Interest in the brand behind the traditional accessories BTS wore

has surged—it’s the modern hanbok label Leesle.

Leesle began as a traditional hanbok shop in 2006,

and launched the Leesle label in 2014 with the goal

of creating contemporary hanbok.

For more than a decade the brand has designed modern hanbok

and established itself as a designer label.

Notably, their pieces complement streetwear labels like Supreme and KITH,

which BTS members have worn,

and those edgy looks pair well with the traditional accessories,

drawing interest from fashion insiders at home and abroad,

and that buzz looks likely to continue.

The items BTS wore are expected to sell out,

and Leesle’s norigae and accessories are likely to fly off the shelves.

You can purchase them through the official website,

and the Hongdae store even offers a hands-on norigae ornament experience,

so ARMY members living in Korea

should consider stopping by soon.

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