[Sports Seoul | Reporter Kim Seok-jae] As the Lunar New Year approaches, consumers are increasingly mindful of both the sentiment and personal taste behind their gift choices. In a shift that prioritizes thoughtfulness and symbolism over price alone, Amorepacific’s luxury beauty brand, Sulwhasoo, has unveiled its 2026 Lunar New Year gift collection.
A recent Harper’s Bazaar consumer survey reveals a clear trend: when selecting holiday presents, people focus on price point, practicality, and the recipient’s preferences. Interestingly, a majority of respondents reported giving or receiving cosmetics as gifts in the past two years, highlighting beauty products as a go-to choice that blends value with satisfaction. The survey particularly praised Sulwhasoo for its cross-generational appeal and its symbolic status as a gift.
Sulwhasoo has curated its Lunar New Year offerings around its best-selling products, embracing the tagline “This Lunar New Year, feel the excitement with Sulwhasoo.” To add an extra touch of thoughtfulness, select stores and online platforms are offering a “Jihambo packaging service,” inspired by traditional Korean wrapping cloths, elevating the gift-giving experience.
Sulwhasoo’s 2026 Lunar New Year gift sets are available at department stores nationwide and through major online retailers. wawakim@sportsseoul.com
Most Commented