Amidst the bone-chilling cold wave, TOPTEN KIDS, the children’s clothing brand under fashion powerhouse Shinseong Tongsang, is seeing its thermal underwear sales soar through the roof.
According to TOPTEN KIDS on the 10th, their ‘ON-AIR’ thermal underwear line sold over 118,000 units in January alone, marking a whopping 42.6% increase from the same period last year.
The season’s cumulative sales have hit an impressive 395,000 units, up 67.3% year-over-year.
The ‘ON-AIR’ line has become a go-to for parents, thanks to its perfect blend of warmth and adaptability to temperature fluctuations both indoors and out.
What sets this line apart is its use of soft Tencel modal cotton, a godsend for kids’ sensitive winter skin. But it’s not just underwear – these versatile pieces can be worn solo or effortlessly layered with knits or puffer jackets, making them a practical and budget-friendly choice for savvy parents.
Within the ‘ON-AIR’ collection, the ‘Moisture Warm Setup,’ ‘Super Warm Setup,’ and ‘Plus Warm Setup’ have all been flying off the shelves.
A spokesperson for Shinseong Tongsang’s TOPTEN KIDS division shared, “The ‘ON-AIR’ line has become our flagship bestseller, with customers coming back for more thanks to its high satisfaction rates.” They added, “We’re committed to meeting the ongoing winter demand with a stable supply, and we’ll continue to invest in R&D for functional materials and quality control to keep delivering the best for our little customers.”
By Baek Sol-mi
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