Global beauty brand ANUA has solidified its position in the industry by snagging an impressive 60 awards at major Japanese beauty ceremonies throughout 2025.
ANUA, a brand under The Founders’ umbrella, has been showered with accolades from Japan’s most influential beauty media outlets and platforms, including BITEKI, VOCE, Qoo10, and @cosme.
The brand’s star product, the PDRN Hyaluronic Acid Capsule 100 Serum, stole the show with 14 awards, including the top spot in the serum category at VOCE’s Korean Best Cosmetic Award 2025. This powerhouse product now holds the title of ANUA’s most decorated item.
But that’s not all! The PDRN Hyaluronic Acid Capsule 100 Serum Mask also made waves, bagging 7 awards, including Best Newcomer and first place in the PDRN category. The Houttuynia Cordata 77 Soothing Toner wasn’t far behind, clinching the top spot on LOFT’s Best Cosmetics list and earning recognition in 6 categories. Not to be outdone, the Japan-exclusive Azelaic Acid 15 Intense Calming Serum claimed first place at the WWD New Product Awards for the first half of the year.
What makes this achievement truly remarkable is ANUA’s ability to shine across various product categories – from serums to toners and masks. It’s a clear sign that Japanese consumers are falling head over heels for the brand, both online and in stores.
An ANUA spokesperson couldn’t contain their excitement, saying, “This is a game-changer for us. Japanese customers are known for their discerning taste when it comes to ingredients and effectiveness, so their seal of approval means everything. We’re not stopping here – we’ll keep pushing the envelope, creating products that cater to local preferences and spreading the K-beauty magic far and wide!”
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