Global beauty brand Anua has made waves in Japan, scooping up an impressive 60 awards at major ‘Best Cosmetic Awards’ throughout 2025.
Anua’s trophy cabinet is bursting at the seams after winning a whopping 60 accolades from Japan’s top beauty media and platforms, including Bitekki, VOCE, Qoo10, and @cosme. The star of the show? Their ‘PDRN Hyaluronic Acid Capsule 100 Serum,’ which not only nabbed the top spot in VOCE’s ‘Korean Best Cosmetic Awards 2025’ serum category but also raked in a total of 14 awards, making it the most decorated product in their lineup.
But that’s not all, folks! Anua’s other fan favorites also stole the spotlight. The ‘PDRN Hyaluronic Acid Capsule 100 Serum Mask’ proved it’s the new kid on the block to watch, clinching first place as Rookie of the Year and in the PDRN category, totaling an impressive 7 awards.
Meanwhile, the cult-favorite ‘Houttuynia Cordata 77 Soothing Toner’ continued its reign of success, bagging 6 awards including the coveted first place in LOFT’s Best Cosmetics category. Not to be outdone, the Japan-exclusive ‘Azelaic Acid 15 Intense Calming Serum’ topped the charts in WWD’s first-half new product awards.
Anua’s award-winning streak spans across their entire product range, from serums to toners and masks, solidifying their position as a powerhouse in both online and offline beauty markets in Japan. Talk about a glow-up!
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