Aromatica Expands Globally: Discover the Best Scalp & Skin Care Products in Ulta Beauty and Rossmann!

Aromatica, the aromatherapy-based scalp and skincare brand helmed by CEOs Kim Young-kyun and Lee Jun-ho, is making waves in the global beauty scene. The brand is ramping up its international presence by securing spots in two major retail giants: Ulta Beauty, North America’s beauty mecca, and Rossmann, Eastern Europe’s retail powerhouse.

Ulta Beauty, often dubbed the “American Olive Young,” is a multi-brand beauty retailer that’s become a household name in North America. By joining forces with Ulta, Aromatica is set to expand its global reach and boost its brand recognition in the competitive North American market. Beauty enthusiasts can now get their hands on 10 Aromatica products at Ulta, including fan favorites like the Rosemary Scalp Scaling Shampoo, Rosemary Root Enhancer, and Quinoa Protein Shampoo.

But that’s not all – Aromatica is also making its debut at Rossmann this month, setting the stage for a major Eastern European takeover, starting with the Czech Republic. Rossmann, the region’s beauty and health retail giant, boasts an impressive network of around 170 brick-and-mortar stores and a robust online presence. Aromatica is bringing its A-game to Rossmann with four of its star scalp care products: the Rosemary Root Enhancer, Rosemary Scalp Scrub, and Rosemary Scalp Scaling Shampoo.

CEO Kim Young-kyun is thrilled about the brand’s global expansion, saying, “We’ve been riding a wave of success thanks to the trust our customers worldwide have in our aromatherapy-based scalp and skincare products. We’re taking our online triumphs and translating them into a broader offline presence globally. Our goal? To cement our status as the go-to brand for ‘skinnification’ trends, both at home and abroad.”

Since its inception in 2004, Aromatica has been at the forefront of the clean beauty movement, crafting products with natural organic ingredients and vegan formulations. The brand’s appeal isn’t limited to its home turf – it’s now exported to 34 countries, including beauty hotspots like the United States, various European nations, Japan, and Southeast Asia.

For more scoop on Aromatica’s global domination, reach out to reporter Lee Seung-ryul at ujh8817@hankyung.com.