Discover Active Wellness: How aespa’s Ningning Elevates Discovery Expedition’s 2026 SS Campaign

Luxury lifestyle brand Discovery Expedition is making waves with its 2026 Spring/Summer campaign, tapping Aespa’s rising star Ningning as its fresh-faced ambassador. The brand is setting its sights beyond traditional outdoor wear, championing a new era of ‘Active Wellness’ that’s set to redefine urban adventure.

Harnessing Ningning’s vibrant energy, Discovery is positioning itself as the go-to brand for ‘Active Wellness,’ catering to fashion-forward consumers who crave a perfect blend of health and style in their daily lives. The 26SS campaign showcases a range of ultra-light, high-performance padded jackets and windbreakers that are as functional as they are chic.

The star of the show? The ‘PrimaLoft Padded Jacket.’ This game-changer boasts cutting-edge PrimaLoft insulation, delivering unbeatable water resistance and moisture management without weighing you down. It’s your new best friend for unpredictable weather, keeping you toasty even when wet and drying in a flash. With its stretch-woven fabric, semi-oversized fit, and nifty two-way zipper, it’s the ultimate chameleon for your wardrobe.

But wait, there’s more! The ‘Women’s Vertex 2L Crop Jacket’ is here to steal the spotlight. Crafted with Discovery’s exclusive 2L Vertex fabric, it’s a moisture-wicking, windproof, UV-blocking wonder. This trendsetter comes in a semi-cropped, oversized silhouette with an adjustable hem drawstring for that perfect street-style edge. For the fitness enthusiasts, the ‘PERTEX Running Windbreaker’ is a dream come true. Made with feather-light, ultra-durable PERTEX ripstop material, it features clever back ventilation, a cinchable hem, and handy zippered pockets for all your on-the-go essentials.

A Discovery Expedition spokesperson dished, “Our collab with Aespa’s Ningning is all about bringing our ‘Active Wellness’ vision to life. We’re not just selling clothes; we’re offering a lifestyle. Our pieces are the perfect fusion of function and fashion, designed for the urban explorer who seamlessly transitions from the gym to the streets.”

Can’t wait to see more? Catch Ningning in action in the seasonal campaign video on Discovery’s YouTube and Instagram. Ready to upgrade your wardrobe? The new collection is up for grabs at Discovery stores nationwide and their online shop. Don’t miss out on these must-have pieces!