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This Season’s Theme: ‘Awakening’
In a stunning reveal, Le Beige, the fashion powerhouse under Samsung C&T’s umbrella, dropped its highly anticipated 2026 Spring/Summer campaign on the 10th. This latest collection is a testament to the brand’s unique philosophy and showcases their most coveted new pieces.
Le Beige has carved out a niche for itself by reimagining Korean beauty through a modern lens, offering a premium lifestyle that’s both timeless and cutting-edge. Each season, fashion enthusiasts eagerly await their campaign videos and lookbooks, which are a perfect blend of the brand’s identity and innovative design concepts.
For the upcoming 2026 Spring/Summer season, Le Beige has chosen ‘Awakening’ as its central theme. This collection captures a subtle yet distinct vitality, expanding on the quintessential elements of Korean aesthetics – the beauty of emptiness, restraint, and cyclical nature. The campaign puts a spotlight on that magical moment when nature stirs from its slumber, aiming to showcase the raw, unfiltered vibrancy of the natural world.
Drawing inspiration from the concept of movement within stillness, the campaign presents 12 must-have looks for the season. From luxurious wool-silk coats and skirts to classic trench coats, romantic flower-print blouses and skirts, and daring sheer tops, each piece embodies understated elegance and sophisticated styling.
In an exciting continuation, Le Beige has once again joined forces with the globally acclaimed photographer Min Hyun-woo. Known for his distinctive lyrical style, Min has been making waves in both commercial and fine art photography circles worldwide.{vi21}}
Fashion lovers can feast their eyes on the latest Le Beige campaign video and lookbook across the brand’s official Instagram, YouTube, and the Samsung C&T Fashion Division’s online shopping haven, SSF Shop.
Choi Hye-jin, Le Beige’s visionary team leader, shared her excitement: “This season’s campaign beautifully captures the essence of awakening, breathing new life into the changing seasons. We invite everyone to immerse themselves in Le Beige’s refined aesthetic – a unique interplay of emptiness and restraint that defines our brand.”
culture@tf.co.kr
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