Amorepacific’s contemporary Seoul beauty brand, Hera, has expanded its UV protector line, bolstering its sun care portfolio, the company announced on the 10th.
Hera has unveiled a range of products featuring their innovative UV-R PRO™ technology, designed to combat oxidative stress caused by UV rays. This cutting-edge formula tackles both photoaging and heat-induced aging. The ‘UV Protector Tone-Up’ boasts an impressive photoaging defense index of 70+, while the new ‘UV Protector Tone-Up Lavender’ and ‘UV Protector CC Natural’ also incorporate this advanced technology.
The ‘UV Protector Tone-Up Lavender’ offers a natural skin tone correction for a radiant complexion, while the ‘UV Protector CC’ delivers a lightweight feel with a subtle, luminous finish. Hera has also revamped its ‘UV Protector Fresh,’ enhancing its ability to shield skin from environmental stressors, including blue light.
With this expanded line, Hera aims to solidify its position as a premium sun care brand, offering powerful anti-aging benefits to beauty enthusiasts.
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