Hera’s New UV Protectors: How UV-R PRO™ Technology Transforms Your Skincare Routine

Hera, Amorepacific’s contemporary Seoul beauty brand, has expanded its sun care portfolio with new tone-up colors and enhanced protection against photo-aging and thermal aging, addressing customer needs.

As a leader in UV protection, Hera is setting new standards in sun care with its expanded UV protector line.

The brand has incorporated its cutting-edge UV-R PRO™ technology into this expansion. This advanced formula effectively combats UVA-induced oxidative stress, helping maintain clearer, more resilient skin.

Hera’s ‘UV Protector Tone-Up’ boasts Amorepacific’s first-ever photoaging defense index of 70+. The brand has bolstered its lineup by integrating UV-R PRO™ technology into new products like UV Protector Tone-Up Lavender and UV Protector CC Natural.

The new ‘UV Protector Tone-Up Lavender’ is a game-changer, simultaneously correcting yellow and red undertones for a flawless complexion. Its subtle lavender hue blends seamlessly, offering a noticeable yet natural tone-up effect for a polished, translucent look.

The ‘UV Protector CC’ is your secret weapon for that “I woke up like this” glow. Its lightweight formula can be worn alone or as a makeup base, giving you a naturally radiant, even-toned complexion.

Hera has also leveled up its ‘UV Protector Fresh’. This multitasking marvel not only shields against UV rays but also protects from urban aggressors like blue light. It’s infused with rose protein to combat heat-induced aging, keeping your skin youthful and fresh.

With this comprehensive sun care lineup, Hera is cementing its position in the UV protection market. The brand is tackling both photo-aging from UV exposure and thermal aging, focusing on enhancing your skin’s natural radiance while providing powerful anti-aging benefits.

Through these innovative launches, Hera aims to solidify its status as a go-to premium sun care brand.

Hwang Hyo-joo, Global Economic Reporter, hyojuh@g-enews.com