How Le Beige’s 2026 Collection Captures Korean Beauty: A Deep Dive into the Aesthetic of Revival

Samsung C&T’s fashion division, Le Beige, unveiled its Spring/Summer 2026 campaign on the 10th, showcasing “The Aesthetics of Resurgence.”

Le Beige is a brand that reimagines Korean beauty through a modern lens, offering a premium lifestyle experience. Each season, the brand releases campaign videos and photo shoots featuring key styles that embody its identity and design concept.

For the Spring/Summer 2026 campaign, Le Beige chose the theme “Awakening,” expanding on the beauty of Korean aesthetics – which embraces space, restraint, and cyclical nature – by capturing a subtle yet vivid awakening of the senses. The campaign particularly highlights the moment when nature’s rhythm springs back to life, aiming to reveal its purest vibrancy.

The design concept reinterprets “Flourish in Silence” – movement within stillness – showcasing 12 signature pieces for the season. These include wool-silk coats and skirts, trench coats, floral print blouses, and sheer tops, all exuding understated elegance and sophisticated styling.

Once again, Le Beige collaborated with photographer Min Hyun-woo, who has gained international acclaim for his lyrical sensibility and versatile portfolio spanning commercial and personal photography.

The campaign video and photo shoot will be available on Le Beige’s official Instagram (@lebeige_official), YouTube channel, and Samsung C&T’s online shopping platform, SSF Shop.

Choi Hye-jin, team leader at Samsung C&T’s Fashion Division, commented, “This season’s campaign embodies the aesthetics of resurgence, bringing the vitality of a new season to life. We hope everyone experiences Le Beige’s refined design and beauty that flourish within space and restraint.”