How Lebeige and Photographer Min Hyunwoo Redefine Korean Beauty in 2026: A Must-See Campaign
Daniel Kim Views
World-renowned photographer Min Hyun-woo has once again collaborated with Le Beige for a stunning photoshoot this past year.
Le Beige has unveiled a captivating campaign that embodies “The Aesthetics of Revival.”
On the 10th, Samsung C&T Fashion Division announced the release of Le Beige’s Spring/Summer 2026 campaign, showcasing the brand’s unique philosophy and signature new products.
Le Beige is a premium lifestyle brand that reimagines Korean beauty through a contemporary lens. Each season, the brand treats us to campaign videos and photos that perfectly capture its identity and design concepts.
For their Spring/Summer 2026 campaign, Le Beige chose the theme “Resurgence,” aiming to capture the subtle yet vivid awakening of the senses. This concept expands on the beauty of emptiness, restraint, and cycles inherent in Korean aesthetics. The campaign particularly highlights the moment when nature’s rhythm springs back to life, showcasing its purest, most vibrant form.
Inspired by the concept of “Flourish in Silence” – movement within stillness – the campaign features 12 key outfits that are to die for. Think wool-silk coats and skirts, chic trench coats, dreamy floral print blouses and skirts, and sultry sheer tops. Each piece embodies refined beauty and elegant styling that’ll have you swooning.
In an exciting twist, Le Beige has once again teamed up with the incredibly talented photographer Min Hyun-woo. Known for his lyrical and emotive style, Min has been making waves internationally with his stunning work in both commercial and personal photography.
Can’t wait to see more? You’re in luck! The breathtaking campaign video and photos are available on Le Beige’s official Instagram (@lebeige_official), YouTube channel, and Samsung C&T Fashion Division’s online shopping platform, SSF Shop.
Choi Hye-jin, the fabulous head of the Le Beige team at Samsung C&T Fashion Division, shared her excitement: “This season’s campaign truly embodies the aesthetics of revival, bringing a fresh vitality to the new season. We hope everyone can experience Le Beige’s refined designs and beauty that come alive amidst emptiness and restraint. It’s simply magical!”
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