SEVENTEEN’s Mingyu is making waves once again in the global fashion scene, proving he’s more than just a K-pop sensation.
Hold onto your designer hats, fashion enthusiasts! Influencer marketing platform Lefty just dropped a bombshell report: Mingyu generated a jaw-dropping $9.9 million in media value during the 2026 F/W Men’s Paris Fashion Week. That’s a cool 14.5 billion KRW (10.875 million USD), for those keeping score. Talk about stealing the spotlight – he outshone every other celeb at the event!
For those not in the know, Lefty’s the go-to source for measuring Fashion Week’s media impact. They crunch the numbers on everything from social media buzz to brand exposure, turning it all into cold, hard cash value. It’s basically the ultimate litmus test for a star’s brand power.
Strutting his stuff as Dior’s ambassador, Mingyu turned heads at the “Dior Winter 2026 Men’s Collection Show” in Paris on January 21. The global media couldn’t get enough of him. But this isn’t his first rodeo – he also topped the charts for media value at last year’s 2025 F/W Women’s Paris Fashion Week. Is there anything this man can’t do?
As if that wasn’t enough, Mingyu’s serving up some serious eye candy on the digital cover of GQ Korea’s February issue. Teaming up with Dior Beauty, he’s showing off a more mature side that’s got everyone talking. His smoldering charisma and powerful presence are on full display – and lucky for us, we’ll get another dose in GQ Korea’s March issue.
But Mingyu’s not the only SEVENTEEN member making fashion headlines. Joshua recently rubbed elbows with the elite at Thom Browne’s GQ Bowl fashion show during Super Bowl Week. Meanwhile, S.Coups and The8 are jet-setting around the world’s top fashion weeks as ambassadors for BOSS and Louis Vuitton, respectively. These boys are proving they’ve got style to spare, both on and off the stage.
[Reporter Ji Seung-hoon, Star Today]
This article has been translated by GripLabs Mingo AI.
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