Valentine’s Day Special: Discover Athe’s Limited Edition Authentic Lip Glow Balm Set!

On February 10th, LF’s vegan beauty brand, athe, announced the launch of a limited-edition Valentine’s Day package featuring their bestselling Authentic Lip Glow Balm.

The Authentic Lip Glow Balm combines skincare ingredients with the high-shine finish of a lip gloss. Since its debut in September 2024, it has become athe’s star product, with over 250,000 units sold.

This special Valentine’s set includes all 10 shades of the Authentic Lip Glow Balm, a chocolate-inspired lip case, a cute keyring, and a gift box. Lovebirds can snag this exclusive package on KakaoTalk Gift until February 18th.

Recognizing the balm’s popularity on KakaoTalk Gift, athe crafted this affordable and versatile package to help shoppers express their affection with ease.

The milk chocolate-hued lip case fits all Lip Glow Balm shades and features the engraved message “With heartfelt love,” adding an extra touch of romance to your Valentine’s gift.

Embracing the latest accessory trends, the set includes a keyring shaped like a bitten chocolate piece. All these goodies come nestled in a chocolate-colored gift box with an adorable heart-shaped tag.

To sweeten the deal, athe is offering some lovely perks for Valentine’s Day shoppers. Every gift package purchase comes with a free athe Sun Essence, and those who spend over 30,000 KRW (about 22.5 USD) will receive a bonus lip balm pouch.

The brand kicked off the launch with a bang on February 9th, hosting a KakaoTalk live shopping event featuring a limited-edition five-color set and exciting engagement contests. The broadcast drew in 30,000 viewers and climbed to second place in real-time popularity rankings and fifth in the beauty gift-giving category.

An athe spokesperson gushed, “We’ve created this limited-edition package to capture the essence of Valentine’s Day with chocolate-inspired colors and designs. We hope it helps our customers share their heartfelt feelings with that special someone.”