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[MyDaily = Reporter Cheon Ju-young] Skincare brand Riternity’s hero product, the Yulmu Skin Clean Pack, sold out again during a recent home shopping broadcast. Riternity says the inventory set aside for the 11th episode of CJ OnStyle’s \”Choi Hwajeong Show\” was completely snapped up.
The brand credits the sellout to a new oversized bundle that answered shoppers’ demand for more value. By ramping up perks for returning customers—who already showed strong intent to repurchase—Riternity’s strategy delivered the results it wanted.
Having crossed 1 million units in cumulative sales, the pack is built around Cheongju-grown yulmu and is formulated to refine pores and smooth uneven skin texture. Beauty influencer Min Sua founded Riternity after about three years of research, and the brand has carved out a place in the beauty world with its \”daily circulation\” philosophy.
A Riternity spokesperson thanked customers for their enthusiastic response to the company’s first oversized set and said the brand will keep offering distinctive bundles and generous perks in future broadcasts.
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