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Amorepacific’s men’s skincare brand B.READY has named Song Seung-il and Lim Su-bin—who appeared on Netflix’s Singles Inferno Season 5—as its newest brand faces.
Viewers were drawn to the duo’s effortless, clean looks on the show.
B.READY said it was attracted to their natural, low-key approach to self-care.
Through fresh, clear skin and subtle styling, the brand plans to promote its message of understated men’s beauty—looking good without trying too hard.
B.READY will roll out a variety of content with the two models featuring key products like the Oil Capture All-in-One Lotion and the Vitality Lip Balm.
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