KCC Silicone announced on March 17 that it will attend PCHi 2026 (Personal Care and Homecare Ingredients) in Hangzhou from March 18–20 as it pushes deeper into China’s cosmetics market.
PCHi, held in Hangzhou, is China’s largest trade show for personal care and homecare ingredients. Market researchers expect China’s beauty and personal care market to reach roughly $73.6 billion in 2025, ranking it second in the world and making it a key battleground for global cosmetics brands.
The show spans more than 70,000 m² and will feature over 800 companies from China and abroad. Exhibits cover the full personal-care supply chain, including raw materials, testing and analysis, regulatory support, packaging, manufacturing equipment, and AI-powered technologies.
At its booth, KCC Silicone will spotlight silicone-based beauty ingredients that marry luxurious sensory feel with practical functionality. The team will host live demos of cosmetic formulations, offer technical consultations to clarify product benefits, and hold meetings with local brands and buyers to explore partnership opportunities.
Highlights include SeraSense® RBS 12, a thixotropic resin blend that boosts formulation stability and enhances feel; SeraSense® SS 15, which can help improve sun protection efficacy; SeraSense® AG 21, designed to add shine and long wear to color cosmetics; and SeraSilk® PDA 90, engineered with a microplastic-free design.
A KCC Silicone spokesperson said, “We plan to use the exhibition to actively introduce KCC Silicone’s differentiated technologies and new product lineup to the Chinese market. We will strengthen technical cooperation with local customers and identify new partners to continuously expand our business opportunities in China’s cosmetic ingredient market.”
Reporter Jang Aeri 1601chang@viva100.com
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