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[Herald Economy = Reporter Kang Seung-yeon] Ignis announced the launch of EXERAPY (Exerapy), a premium at-home beauty device brand, and began taking preorders for its first product, the Exerapy Circle Shot(사진), on the 18th.
The Circle Shot introduces the world’s first 3D rotating HIFU (high-intensity focused ultrasound) technology. While conventional HIFU delivered energy in dots and lines, the rotating mechanism enables true 3D, volumetric delivery across points, lines, and surfaces.
Backed by Ignis’s proprietary 3D TLF Technology, the device simultaneously targets three types of care: tightening, lifting, and peeling. During the brand’s launch sale on the 16th, the third production run sold out.
Ignis is a lifestyle company best known for food brands like Labnosh and Hankki Tongsal. With this launch, it’s making a move into the beauty-device market.
Lee Jeong-ho, head of Ignis, said, “We will offer a differentiated at-home care experience based on trusted technology.”
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