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As K‑culture—from K‑pop to K‑dramas—continues to captivate the world, global interest in Korean beauty is booming. Now a new K‑beauty product inspired by Seoul’s iconic Namsan Seoul Tower has officially launched.
On the 20th, JL Cosmetic Co., the company behind MAKE SOUL, launched a color cosmetics line called NAMSAN 480, inspired by the tower, and introduced its debut product: the NAMSAN 480 GLOW TINT.
“480” in the brand name represents the combined elevation of Namsan’s summit and the tower—480 m above sea level—and aims to capture the beauty drawn from Seoul’s highest vantage point. The brand was developed under an official Namsan Seoul Tower license, underscoring its connection to the city’s symbolism.
The GLOW TINT is a glossy lip tint that delivers a dewy shine and natural color payoff. Formulated with plant‑derived PDRN—a trending ingredient in the beauty world—it promises lightweight, comfortable wear for the lips.
Hye‑young Choi, brand director at MAKE SOUL, said, “We’re honored to introduce a beauty product inspired by Namsan Seoul Tower, a symbol of Seoul and the heart of K‑culture. The NAMSAN 480 GLOW TINT is more than just makeup—it captures the city’s vibe and offers global consumers a fresh way to experience Seoul’s beauty.”
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