Why Belif’s Aqua Bomb Frozen Cream is a Must-Have: Unveiling the Secret to Hydrated Skin!

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belif, LG Household & Health Care’s cult-favorite beauty brand, is stepping up its push into the North American market.

LG Household & Health Care said March 22 that belif has added its moisture-bomb collection to Ulta Beauty’s in-store and online channels. Ulta is a major U.S. beauty retailer often dubbed the American version of Olive Young.

Last month, belif rolled out the Aqua Balm — Frozen Cream at roughly 1,500 Ulta Beauty locations across the U.S. and on Ulta.com. The Frozen Cream pairs intense hydration with a cooling effect that helps slow skin temperature spikes caused by repeated heat exposure.

With the Frozen Cream, belif bolsters its moisture-bomb lineup, which includes the best-selling Aqua Balm, Moisturizing Balm, and Eye Gel. Aqua Balm and Moisturizing Balm have surpassed 16 million units in global cumulative sales, and the Eye Gel has emerged as a standout seller on Amazon&re;.

belif first entered U.S. retailer Sephora in 2015 and has steadily built brand recognition in North America. After debuting at Ulta Beauty in 2020, the brand expanded into additional online and offline channels, including Amazon&re; and TikTok Shop.