Bratz X ZEPETO: Unleash Your Style in the Ultimate Avatar Fashion Contest

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[iNews24 Reporter Yoo-rim Jeong] Naver Z, the company behind the 3D avatar-based app ZEPETO, announced on the 22nd that it is teaming up with MGA Entertainment’s fashion-doll brand Bratz to host a styling contest.

The collaboration lets ZEPETO users translate Bratz’s bold, confident aesthetic into their avatars and share it with the community. Rather than just offering themed items, the contest encourages creators to infuse their own fashion philosophies into their ZEPETO feeds.

To enter, users select a Bratz avatar in the ZEPETO app, style it to match each week’s theme, and post to their feed with the hashtag ‘#BratzXZEPETOwith’. They can also share the same post on their personal social media channels using that hashtag.

ZEPETO has partnered with global names like Gucci, Walmart, and Porsche to give younger users fresh brand experiences while helping brands reach new audiences. During the contest, ZEPETO will release exclusive Bratz-inspired outfits and makeup items to expand styling options.

Launched in 2018 by Naver affiliate Naver Z, ZEPETO is a global avatar social platform with more than 400 million registered users worldwide. Monthly active users (MAU) range between 15 million and 20 million. According to Naver Z, over 3 million creators are active on the platform and have sold more than 250 million creator-made items.

Lee Yejeon, head of business development at Naver Z, said the partnership with the iconic fashion-doll brand Bratz \”creates a celebration where users can discover and share their true selves.\” She added that Naver Z will continue rolling out varied collaborations and content so users can enjoy limitless self-expression through their avatars.