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Red Velvet’s Joy channels a sultry, mood-driven aesthetic.
Contemporary art-cosmetics brand Too Cool For School unveiled Joy’s ‘Sway Lip Velvet’ photoshoot and digital cover with Allure Korea on March 24. The shoot stands out for its refined matte-lip looks that help define Joy’s signature lip style.
Sway Lip Velvet uses a velvety blur formula that glides on smoothly without emphasizing flaky texture. It’s Too Cool For School’s standout lip product, beloved by consumers and numerous celebrities. The brand will participate in Korean beauty retailer Olive Young’s ‘Ollyoung Pick’ promotion in April and will release a special set as part of the campaign. The set is styled as a stationery-inspired collection and includes a pouch.
A Too Cool For School representative said, \”Sway Lip Velvet exemplifies the brand’s sensibility in both color and formula. Through this shoot and the special set, we hope more consumers will experience Too Cool For School’s distinct mood.\”
The photoshoot and related content appear in Allure Korea’s April issue and on its website, and on March 25 Allure Korea will release a \”What’s in My Bag\” video on its official YouTube channel.
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