Discover Diadora’s Exclusive Atom Collaboration: 11 Must-Have Items at Shinsegae Gangnam

Italian sportswear label Diadora is opening a pop-up at Shinsegae Department Store in Seoul’s upscale Gangnam ahead of the launch of its Atom collaboration collection. Find it in the 8th-floor Void Zone from March 26 through April 8.

This pop-up is a follow-up to the first collaboration held last October. Several pieces sold out quickly back then, prompting a reorder. For round two, Diadora is expanding into brick-and-mortar retail and broadening the lineup: what used to be mostly T-shirts has grown into an 11-piece collection that now includes outerwear and accessories.

The range features graphic short-sleeve tees, sleeveless tops, a woven jacket, eco bags, socks and ball caps — all drawing on artwork from Atom’s archives.

The standout ‘Atom Small Logo’ short-sleeve tee pairs different graphics on the front and back, while the ‘Atom Stripe’ tee layers artwork over a striped base. The ‘Atom Woven Jacket’ is a zip-up with applied graphics and a hem drawstring so you can tweak the silhouette.

The accessories line includes pouch bags, socks and ball caps. The pouch showcases Atom artwork, the socks use jacquard weaving to render the graphics, and the caps come in patterned and color-block styles.

The pop-up will feature promotions, including 10% off all items plus gifts and vouchers depending on how much you spend.

“With Atom’s vintage archive and Diadora’s heritage combined, this collaboration delivers a polished ‘newtro’ look,” a Diadora representative said. “We invite customers to visit the Shinsegae Gangnam pop-up to be among the first to experience these special pieces in person.”

Reporter Seon-hye Hong redsun@viva100.com