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Tom Ford Beauty hosted an intimate private dinner at Futura Seoul on March 26 to celebrate its Black Orchid Reserve campaign. Brand creative director Haider Ackermann and campaign star Tilda Swinton attended, lending the evening extra glamour and significance.
Notable guests included Kwon Ji-yong (G-Dragon), Ji Chang-wook, Lee Soo-hyuk, Wi Ha-joon, Rise’s Eunseok, Bailey and Woochan of All Day Project, and model Bae Yoon-young. Each guest wore Tom Ford, bringing the brand’s signature sensibility to their own looks.
The dinner offered a sensory dive into Black Orchid Reserve’s layered scent world and Tom Ford’s distinctive aesthetic. Space, fragrance, and personalities came together to create a fully immersive moment. The brand’s iconic codes, refreshed with a modern twist, left a lasting impression. The night wrapped amid enthusiastic applause and praise.
First introduced in 2006, Black Orchid was Tom Ford’s debut fragrance. Its daring reinterpretation of floral perfume defied convention and made an immediate splash in the fragrance scene.
Launched in August 2025, Black Orchid Reserve deepens that signature scent by adding a Ghost Orchid accord to the iconic Black Orchid. The Ghost Orchid—renowned as one of the world’s rarest and most mysterious flowers—was captured using headspace technology, which records scent molecules from the air the moment the flower blooms.
That unique note delivers a rich, sensual white-floral character that plays against Black Orchid’s deep, dark accord and spicy facets, opening a new chapter for Tom Ford’s Black Orchid.
Tom Ford (TOM FORD) is a global luxury house offering women’s and men’s fashion, accessories, eyewear, and beauty. Founded by Tom Ford in 2005, the label built a distinct identity on refined tailoring and sensual elegance. It now operates in more than 100 countries and territories worldwide.
In 2023, The Estée Lauder Companies acquired sole ownership of the Tom Ford brand. Fashion and accessories are managed under a long-term license with the Ermenegildo Zegna Group, while eyewear is licensed to Marcolin. Haider Ackermann was appointed Tom Ford’s creative director in 2024.
Hankyung Money Online News Team reporter moneynews@hankyung.com
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