Sulwhasoo launches a Yunjo Essence campaign. /Photo courtesy of Amorepacific
Sulwhasoo’s bestseller Yunjo Essence launches a global campaign
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[By Park Seul-gi, Korea Financial News] Global luxury beauty brand Sulwhasoo announced on March 30 that it is rolling out a new global campaign for its bestselling Yunjo Essence. In South Korea, the brand kicks off a Yunjo Festival starting today.
The campaign spotlights Yunjo Essence’s core promise: to tackle age-related skin concerns — dehydration, rough texture, fine lines, visible pores and dullness — while boosting the skin’s natural recovery to help slow down accelerated aging.
Through this campaign, Sulwhasoo plans to deliver a multi-layered message about skin balance and resilience to customers around the world.
From March 30 through April 19, Sulwhasoo will host the Yunjo Festival across major domestic online retailers. During the event, shoppers who purchase Yunjo Essence (90ml/120ml), Yunjo Eye Serum, or Yunjo 3-piece sets will receive exclusive perks.
Standout limited-edition gifts for the festival include the REMY-J towel, the Yunbit massager and a Cloud mini bag. Sulwhasoo will also offer its signature jihambo gift-wrapping service and a four-sample kit that lets customers fully experience the Yunjo routine, featuring Soonhaeng Cleansing Foam, Yunjo Essence and Ja-eum Saeng Cream Rich.
A Sulwhasoo representative at Amorepacific said, “Yunjo Essence has long been loved by customers worldwide. Record milestones — like one bottle sold every 10 seconds and more than 520,000 customers who have used 10 or more bottles — speak to that enduring popularity. Through this campaign and festival, we hope more people discover Yunjo Essence’s firm radiance and strengthened recovery.”
Park Seul-gi, Korea Financial News seulgi@fntimes.com
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