Nice Ghost Club Expands Flagship Store: What to Expect from the New 1st Floor Experience

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On March 27, fashion brand ‘Nice Ghost Club’ expanded its Seongsu flagship store, opening the first floor to the public.

The flagship is built around the ‘SANCTUM’ concept. By extending the space—previously centered on the second floor—down to the first, the brand has created a dedicated environment where visitors can fully immerse themselves in its world.

The first floor’s floor-to-ceiling windows and bold entrance graphics put the brand’s identity front and center. The corridor entrance features stained glass, works by collaborating artists, and archival pieces, all arranged to gently draw visitors into Nice Ghost Club’s universe.

Since opening its first flagship on the second floor in September 2024, Nice Ghost Club has won over Korea’s trendsetting young crowd—Gen Z and millennials—as well as international visitors with its fantastical, original graphics. Recently, the share of international visitors and overall sales have steadily increased, further cementing the flagship’s presence.

The expanded first-floor space showcases the 2026 spring/summer collection and the secondary line ‘FFATS (Parts).’ On the second floor, the curation service ‘Soul Push Cat’ has moved in, presenting works on display through April 9 while offering selected items for sale.

To celebrate the opening, the three-day ‘Ghost Koji’ event closed on a high note. Attendees enjoyed a range of perks—including a top prize of a gold ban-don (half-don)—and the event drew enthusiastic responses from visitors.