Unlock Flawless Skin: Top 3 Must-Have Products from The Face Shop and Athe for Your Spring Makeup
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Quick roundup: theSAEM launched a lip-conceal base, vegan brand athe introduced a plant-based BB cream, and Clé de Peau Beauté opened a radiant cushion pop-up.
theSAEM introduced the Cover Perfection Lip Conceal Base, a product that neutralizes dullness and discoloration on the lips, resetting them to a clean, natural canvas.
It enhances lipstick pigment for bolder payoff while subtly correcting uneven tone and spots, creating a smooth, reliable base for any lip color.
Available in 3 skin-friendly shades: Cool Pink Beige (01 Bean Beige), Neutral Brown Beige (02 Nude Beige), and Warm Coral Beige (03 Near Beige).
Vegan beauty brand athe has launched the Vegan Relief BB Cream, a formula that focuses on the essential benefits of a BB product.
It nourishes skin from within while delivering natural coverage, leaving a thin, even, canvas-like finish.
Infused with plant-derived PDRN to soothe and help repair skin, the BB uses low-chroma beige tones to even out complexion for a natural look. It’s offered in 2 shades: Mild Olive to neutralize redness and Mild Ivory to balance yellow undertones.
Clé de Peau Beauté is opening a Rose Radiance Cushion pop-up this April to spotlight makeup rooted in the brand’s signature glow philosophy.
The pop-up runs April 1–5 at the event space on the first floor of Shinsegae Centum City in Busan, and April 17–21 at the first-floor pop-up space in Lotte Department Store’s Jamsil location in Seoul.
Centered on the “rose radiance” concept from the brand’s iconic Radiant Cushion Foundation Dewy, the pop-up lets visitors experience the luminous looks created by Clé de Peau Beauté’s base makeup range, including its cushions.
Visitors can join interactive missions and promotions with 100% guaranteed prize draws and special gifts.
Professional makeup artists will also offer 1:1 consultations, creating radiance-focused looks tailored to each visitor’s features and the spring 2026 beauty trends.
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