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| Photo provided by VIIVERDE |
[Sports Today reporter Song O-jung] Actor Lee Joon has been named the new face of a men’s fashion brand.
With a magnetic presence, Lee Joon has been carving out his own territory. He’s shown real range across dramas and films—effortlessly jumping between action, romance, comedy, and historical pieces. His candid, down-to-earth charm on KBS2’s hit variety show “2 Days & 1 Night” (Season 4) and the YouTube series “Workman” has also boosted his public appeal. Now, as the latest model for a menswear label, he’s attracting even more attention.
In the newly released 26SS campaign images, Lee Joon perfectly captures the brand’s chic, understated mood. He rocks muted tones while using varied textures and scarves to add striking focal points, creating a natural, harmonious vibe.
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Lee also proved he’s an editorial pro, using measured poses and subtle expressions to let the materials and fit shine. He amplified the brand’s urban sensibility with his own signature style, commanding viewers’ attention in every frame.
Showing himself as a true all‑rounder, he brought a polished, credible presence to the fashion world with a sleek mood in every shot. Fans and industry insiders are watching closely to see where he heads next.
[Sports Today reporter Song O-jung ent@stoo.com]
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