Don’t Miss Out: Limited Edition 26 Hot Summer Collection at INSILENCE’s Tokyo Pop-Up Store

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Korean brands Insilence and RAWROW are planting flags in Tokyo with pop-up stores as they target the Japanese market.

Contemporary fashion label Insilence will stage a solo pop-up at The Shelter Tokyo from April 10–23.

RAWROW(RAWROW) has opened its first Project Store in Roppongi, Tokyo, stepping up its global expansion.

The Insilence-only pop-up will showcase the brand’s 26SS men’s and women’s collections alongside popular pieces. It will also offer a limited preview of select items from the unreleased 26 Hot Summer collection in Korea.

To celebrate the opening, Insilence is rolling out several promotions. For the first three days beginning April 10, visitors can claim a mini coin-wallet key ring—modeled after the tarpaulin shopper bag—available while supplies last. Every purchaser will receive a tarpaulin shopper bag and a mini lookbook as gifts, and shoppers who meet certain purchase thresholds can receive additional coin-wallet key rings and a sketch-appliqué cotton bag.

RAWROW(RAWROW) has opened its first Project Store in Roppongi, Tokyo, as a deliberate move toward international growth.

Titled R TRUNK SHOW, the pop-up spotlights the brand’s signature R TRUNK and creates an immersive space that distills RAWROW’s design philosophy and product experience.

Born from an obsessive search for “the easiest way to move the most luggage,” the R TRUNK puts practicality front and center. At the pop-up, visitors can try its functionality and construction firsthand.

There are also special opening events: store visitors will receive a Japan-limited plate on a first-come, first-served basis, and a curling-style activity will let guests test the R TRUNK’s low-noise wheel performance.